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It started with a single thought
“If this works for me, it might work for others too!”
A product was born!

It all started early one morning in 2015. My hair was dry and ready for styling. I ran a brush through it one last time… and stared in horror at my reflection in the mirror - my strands were standing on-end like an alien! Suddenly, I was stuck in the all-too-familiar and frustrating cycle of taming flyaways caused by dreaded static electricity.

Like many others, I often relied on an age-old “hair hack” to fix the problem: rubbing my hair with a dryer sheet. While this usually did the trick, it wasn’t exactly something I’d feel comfortable doing in public… trying to smooth out a balled-up dryer sheet I’d fished out of my purse so I could wipe my head with it. Not only was that a hassle but dryer sheets are simply bad for your hair!

I knew there had to be a better way. Finally one day, I experienced a real lightbulb moment. After attaching one of these dryer sheets to a hairbrush, I found the “hack” much faster and simpler to use, saving me time and adding convenience to my routine. Working with a local chemist, we came up with a proprietary blend of conditioning ingredients that are good for your hair and tame static/frizz too.

With that, ForBabs was born - named in honor of my late mother, Barbara, who always believed in me and gave me the confidence to believe in myself. Now, my X-Static – the world’s first safe, affordable, easy-to-use anti-static hairbrush – I’m really proud of the product we have built and excited to share it with you!

About ForBabs

Founded by top-level brand marketer and seasoned entrepreneur Annette Crone, ForBabs is the proud US-based brand behind the patent-pending X-Static hairbrush. Tired of struggling with strand static, yet disappointed with the products and “hair hacks” available, Crone set out to develop a truly functional styling solution. The X-Static is the world’s first all-in-one, anti-static hairbrush designed to give an instant beauty boost to wet or dry hair of all types - including color-treated styles. Easy to use and even easier to clean, simply work the brush through strands to instantly tame fly-aways, then tear and toss the sheet to enjoy a clean, fresh brush each time. Visit to discover the anti-static beauty tool of the future and enjoy free shipping within the US on orders over $50. Soak up daily hair inspiration on Instagram @Forbabs_brushes.

Furry friends are covered too - Coming Soon!

Being a dog lover, I naturally thought about how I could solve the problem of keeping my Shih-Tzu Sophie smelling clean and fresh. Using a similar concept, I decided to combine pet wipes and a pet brush – FurBabs – which solves hair grooming problems for my entire family!


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